Charter Oak Financial
New York, NY On-site
As our Marketing Specialist, Asian Markets you’ll help to build awareness of our brand within the Chinatowns of Queens, Manhattan and Brooklyn; internally with the firm’s associates; and to help professionals working within those markets to harness the power of the brand as they grow their practices. This position leverages both internal and external relationships, and reports directly to the Chief Brand Officer.
Responsibilities
- Serve as a marketing/branding liaison between firm and corporate to ensure all activity and resources serve the local market with sensitivity to its geography, competitive landscape, and cultural norms
- Leverage the brand to foster a “one firm” mentality that bridges the physical distance across offices
In conjunction with corporate, maintain website, including the addition of new professionals, and suggestions for in-language content
- Plan and implement brand-specific social media strategy to align with business goals
- Provide tactical marketing guidance to the firm’s professionals, including implementation of corporate-level resources and providing social media support
- Maintain relationships with local media for both advertising and editorial needs
- Increase brand awareness through sponsorship and other involvement with local community organizations
- Provide translation services for firm-level content
- Plan and manage events specific to NYC offices
- Analyze data as it relates to digital engagement
- Perform other duties as assigned or required
Qualifications
- BS degree in marketing or relevant field
- 3-5 years of marketing experience
- Strong written and verbal communication skills both in English and Chinese
- Proficiency in Microsoft Office applications and Adobe Acrobat
- Demonstrated ability to multitask and meet deadlines
- Strong analytical skills, with the ability to recommend data-led strategies
- Knowledge of current technologies and trends in websites and social media
Please send your resume to [email protected]
