Contractor- Marketing and Growth Analyst (讲中文)
Location: San Mateo, CA / Hybrid
About Us:
Jobspro, a leader in recruitment innovation, combines AI and Web3.0 technologies to redefine career engagement. Our mission is to enhance career journeys with pioneering solutions, supported by top Silicon Valley investors and Wall Street executives. We're committed to transforming the recruitment landscape, setting new standards for professional advancement and success.
● 设计并实施综合的网络、SEO/SEM和社交媒体广告活动，以增强我们的在线存在并推动参与度
● 监督我们网站和社交媒体平台上的内容生命周期，从创建到部署，确保品牌一致性和受众参与度
● 制定并管理我们的社交媒体战略，包括配置文件优化和内容排期，以扩大我们的粉丝基础和参与率
● 制定并执行旨在推动在线销售和提高品牌知名度的综合营销策略
● 领导电子邮件营销工作，从模板设计和受众分割到绩效分析，优化以获得最大的参与度和转化率
● 利用分析工具监控广告活动的绩效，为策略优化提供可操作的见解
● 支持产品管理进行市场调研和竞争对手分析，为产品开发和定位提供信息
Qualifications：
● 市场营销、商业或相关领域的学士学位
● 在SEO/SEM和管理社交媒体广告活动方面具有丰富的经验
● 中英文双语能力，以满足多样化的受众需求
● 在电子商务营销、电子邮件营销和利用分析工具进行绩效改进方面有扎实经验
● 出色的文案写作技能，具有较强的细节关注能力
● 对Google Analytics和其他数字营销工具有所了解
● 具有分析思维，能够将数据转化为可操作的营销见解
请投递全英文专业简历
Responsibilities:
● Design and implement comprehensive web, SEO/SEM, and social media advertising campaigns to enhance our online presence and drive engagement.
● Oversee the content lifecycle on our website and social media platforms, from creation to deployment, ensuring brand consistency and audience engagement.
● Craft and manage our social media strategy, including profile optimization and content scheduling, to grow our follower base and engagement rates.
● Develop and execute integrated marketing strategies aimed at driving online sales and increasing brand awareness.
● Lead email marketing efforts, from template design and audience segmentation to performance analysis, optimizing for maximum engagement and conversion. ● Utilize analytics tools to monitor campaign performance, providing actionable insights for strategy optimization.
● Support product management with market research and competitor analysis, informing product development and positioning.
Qualifications:
● Bachelor's degree in Marketing, Business, or a related field.
● Demonstrated proficiency in SEO/SEM and managing social media advertising campaigns.
● Bilingual proficiency in English and Chinese, catering to a diverse audience. ● Solid experience in e-commerce marketing, email marketing, and utilizing analytics for performance improvement.
● Exceptional copywriting skills, with a strong attention to detail.
● Knowledge of Google Analytics and other digital marketing tools.
● Analytical mindset, capable of transforming data into actionable marketing insights.
