Summary:
The Marketing Specialist will be responsible for managing our social media presence, creating engaging copy, optimizing content for search engines (SEO), and understanding basic graphic design concepts. Success in this position involves effectively promoting our brand, increasing our online presence, and driving engagement with our target audience. This role is crucial for supporting the marketing team and contributing to the overall growth of the organization.
Responsibilities:
- Develop and manage social media content across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
- Create compelling and creative copy for social media posts, blog articles, email campaigns, and other marketing materials.
- Implement SEO strategies to optimize content for search engines, improving organic search rankings and increasing website traffic.
- Collaborate with the design team to understand and apply basic graphic design principles in marketing materials.
- Monitor and analyze social media performance metrics, providing regular reports and insights to the marketing team.
- Stay updated with the latest social media trends, SEO best practices, and digital marketing techniques.
- Assist in planning and executing marketing campaigns to promote products, services, and brand initiatives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in social media management and content creation.
- Strong writing and editing skills, with an eye for detail.
- Basic understanding of SEO principles and best practices.
- Familiarity with graphic design concepts and tools (e.g., Adobe Photoshop, Canva) is a plus.
- Excellent verbal and written communication skills.
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
- Creative thinking and problem-solving skills.
- Experience with social media analytics tools and platforms is preferred.
Salary Range:
-$23-$25/Hrs
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